What they said about us, and what we've said to them. Recent press about, and involving, The Poux Company.

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Paul Poux appears on CNN to discuss banks' targeting of gay and lesbian consumers
CNN Worldview October 11 1999 (pdf 292k)

The story of Paul Poux's gay marketing background and creation of The Poux Company
Advertising Age, June 19 2000 (pdf 169k)

Alizé uses popular underground performers to give the cocktail its buzz
Advocate Magazine, April 24, 2001 (pdf 13k)

Subaru's gay ad campaign goes into mainstream media with a message that speaks to both audiences.
The Washington Post, July 4, 2000 (pdf 330k)

Is offending gay people, as Dr. Laura Schlessinger has done, no longer acceptable to the media and to marketers?
The New York Times, May 22, 2000 (pdf 156k)

In this opinion piece, Paul Poux calls for the mainstream media to measure its gay audience
Advertising Age, April 20 1998 (pdf 1,584k)

Lack of reliable data on gay consumers' income creates tension between marketers and activists
The Wall Street Journal, December 30 1999 (pdf 2,519k)

More advertisers are placing gay-targeted ads into the mainstream press
The Wall Street Journal, February 17 2000 (pdf 985k)

Advertisers who successfully target lesbians shun stereotypes and use companies experienced in gay and lesbian marketing
The Wall Street Journal, October 11 1999 (pdf 2,251k)

The Poux Company's birth in April 1999 is reported by Stuart Elliott
The New York Times, August 26 1999 (pdf 112k)