The Poux Company promotes brands to the market segments most important to those brands' success, including Influentials, Gay Men and Lesbians, African-Americans and Hispanics.

What services will you use to give your marketing focus and get you noticed?

 

Print and Outdoor Advertising
We create ads that speak directly to these audiences; they are not always needed, but they can be more effective than ads for the general market, if they are done properly. We do them properly.
Creative for New York Magazine
Outdoor strategy for Subaru of America

Media Consulting, Planning and Buying
We negotiate the best prices, obtain positioning upgrades and bonus ads, and know which media are gold and which ones are trash. Our media plans are gorgeous, client-friendly and under budget. And we are not paid by or affiliated with any media property, which only benefits you.
Our media services brochure (pdf 47k)
Example media plan (pdf 15k)

Quantitative and Qualitative Research
Find out what a segment's consumers think about your brand - and whether you're reaching them through your current advertising and marketing.

Event Sponsorship and Promotion / Grassroots Outreach
Our hundreds of events each year achieve a range of goals including brand building, raising awareness or growing sales. We're experts at identifying best-fit opportunities that create buzz.
Events case study for Alizé
Promotion for Crest Whitestrips

Public Relations Programs
Because our other marketing components are exciting enough, with our efforts the PR will follow.
Sample story on Subaru campaign in the gay press
Sample story on Subaru campaign in the Washington Post (pdf 330k)

Direct Response
Targeted direct response, done properly, generates a higher response than direct in the general market.

Internet Promotion
Great for reach and branding, segmented websites often bring in an audience unduplicated by that segment's print media or other marketing components.

What seminars will you bring to your organization to encourage
and enlighten?
Understanding Gay and Lesbian Consumers (pdf 82k)
The Gay Media Seminar (pdf 47k)
Gay and Lesbian Consumers: Invisible to Marketers?
A discussion (Powerpoint 70k)

 

 

What Do You Think?
A brand's goals and budget can benefit from several marketing components -beyond advertising - to work together and break through to desired target segments.

Our objective is always to associate a brand with an experience, and not just an advertising exposure.

The Poux Company has the understanding, expertise and relationships necessary to market effectively to these groups, in this way. Ad agencies often do not.